Event planning is a big business. Especially in high-income areas, event planners are called upon to plan weddings, parties, business events and holiday celebrations on a regular basis. Most event planners take on the full range of an event’s needs, from food to locations to music. Business consultants, on the other hand, are called in to analyze a business and provide support in increasing profits, profitability and motivating job performance by identifying and providing support for areas of weakness. Despite the clear differences in the day to day live for these two career paths, there is a lot an event planner can learn from the practices of a business consultant.
Working as an event planner can be very challenging. Oftentimes, trying to satisfy demands can be difficult if not impossible for clients with detailed needs. Many clients are very stressed and very demanding, making planning an event a complicated endeavor. Clients may make decisions that simply will not work; florists can’t handle orders, a catering company is double booked or a dream location cannot accommodate the desired number of people. These factors can make event planning a very detail-oriented and stressful venture.
Like event planners, business consultants often walk into impossible situations. Many companies do not hire outside help until a situation is truly desperate, much like the challenging situations many event planners face. Business consultants are trained to search for solutions in a calm, precise way. This strategy can be very effective for event planners. With a challenging time frame or a virtually impossible scenario, a career as an event planner can also be very solution-driven.
Another key role of a business consultant is business analysis. Business consultants analyze business activities to identify weaknesses and make suggestions related to inconspicuous problems or aspects of a company that could turn into problems without proper attention. This is also a lesson many event planners can take to heart. In planning a party or gathering, it is important to look for solutions to problems that may not yet be evident. This could be the ability to accommodate extra people on little notice or expand a menu last minute. Event planners should approach an event with a solution-driven approach, even if the complications for which these solutions apply have not yet been identified.
Business consultants, no matter their approach to helping faltering companies, tackle every job with a plan. Event planners, similarly, should always have a plan. Whether this plan is a list of vendors and locations or a solid time schedule for getting everything prepared, an event planner should approach a project with a strategy. Just as with business consultants, event planners may need to design a different set of tactics for each job. Not every event will have the same needs and expectations, like businesses will not all have the same weaknesses.
While business consultants and event planners might not seem similar at first glance, there are many things an event planner could learn from the business practices of a business consultant. Many event planners can benefit from the solution-focused, problem-solving, carefully planned approach of business consultants. After all, both jobs involve approaching situations where individuals or companies need assistance. By learning skills based on how business consultants approach their jobs, event planners can adopt many effective strategies for improving their services and customer satisfaction.
This has been a guest blog entry from Naked Business Consulting in Australia. Check their site for the latest in consulting news from down under.
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