Images play a vital role in the world of marketing and I believe this is the reason why Pinterest is very successful. Images easily attract people and that is why they were the best form of advertising. As an event planner it is important to be an attention seeker and for you to be able to be successful in the field of event promotion you must first start creating your event logo.
Keep in mind that your logo does not need to be that complicated. What you have to focus is how the logo could grab attention and how it could be memorable.
Your Event logo could be a combination of attractive fonts and designs that most likely represent your event and to help you out I have listed some of the factors to consider when you create your logo.
Make Your Logo Standout – Events happen every day and what you have to do to have an idea for your event logo is to look around. Brand logos are everywhere and once you have spotted the best logo that grabs most of your attention then you could use this as your sample when you create your logo ideas. Once you have a logo sample you could start by identifying the things that make the logo standout and how you could be able to create a much better logo out from it. Personally, I prefer logos that were simple and direct to the point.
Identification – Your logo should be well identified and should well represent your event as you. One of the important factors when you are making your logo ideas is that your logo must have its own identification which it makes different from other event logos.
Logo Appeal – One of the things you could also consider when you make your logo is how it could easily blend with your marketing paraphernalia like invitations, posters, web pages etc. Try to come up with a logo that effectively fit all your marketing needs.
Catchy Visuals – Images are one of the fastest marketing strategies that grab attention. People love visuals much more as they love reading text. Logos would just be plain logo if it could not stick with your audience. When I say your logo should have a catchy visual, what I mean is that your logo must have this recall factor that makes audience remember you. It should have this long time impression for your audiences.
Giveaways – What I like to emphasize with the event giveaway factor is that it should have this quality to perfectly fit your event giveaways. This is one of the best strategies you could do to be able to promote your event more.
There are a lot of ideas on how you could be able to come up for a logo that perfectly fits your event and all you have to do is be creative and think of things that are unusual or different from the rest of the crowd.
Share us your thoughts.