The power of social media for an event planner simply can’t be underestimated. Event planners often have limited advertising budgets and must choose their marketing prospects carefully. Event planners that are promoting an event can garner a larger portion of the market by providing engaging and useful content to their fan base. Many event planner owners make the all too common mistake of simple posting events in hopes that people will not only like the page, but also share it with friends. This approach almost always fails and costs the business owner time and business prospects, as social media posts need to provide some intrinsic value to the events fan base. Provide historical quotes, interesting facts, pictures of your team members or other interesting information to get people engaged and excited about your local event.
Major Social Media Websites
At the bare minimum, your event needs to have a prominent Facebook and Twitter presence. Don’t simply use an application to post everything you write on Facebook to Twitter or vice-versa. Fans need to have a reason to want to subscribe to both social media websites. Facebook generally should have less posting than Twitter.
Posting on Facebook
Facebook simply isn’t designed to make it easy for users to receive several of your posts a day. If your event does this on Facebook, you can expect to see your “likes” significantly drop off. Post once a day and provide links to articles related to your event but not necessarily about your event. Give your fans the value they need by posting informative and entertaining information. In the end, you’ll gain more fans, and when you do announce a discount or incentive to your event for example, they will be less likely to ignore it.
Posting on Twitter
Twitter is an entirely different beast than Facebook. Generally, unless you have an advertising department, you need a decent following of at least 100 committed Facebook fans before starting to post on Twitter. The Twitter audience generally accepts posts more often, and if you have truly engaging content, you can get away with “twittering” several times a day. Offer impromptu promotions on Twitter, but make those posts no more than 15 percent of your total Tweets. Otherwise, the constant barrage of coupons, discounts and “act now before it’s too late” promotions will fall to the dark void of the Twittersphere. When starting, it’s a good idea to post once a day in the morning, and then adjust the time and number of posts based on your results. Be less formal on your Twitter account, and the followers will come.
Entertain Your Audience
Most of all, remember that social media needs to be entertaining and fun for your followers. Once you get a social media site going, move on to video sites such as YouTube, and start posting informative videos that help potential customers learn a specific skill. It’s even better if that skill involves one of your products in a relaxed but fun way that doesn’t shove the product in their face. Be subtle, and provide genuine and useful content to your customer-base, and your social media efforts will pay off.