With the rise of social networking sites, such as Facebook and Twitter, it is much simpler to reach a wider audience for an event that you want to promote. Back in the olden days, we had to rely on word of mouth, as making a phone call to all of the people you would want to attend would have not only cost a few quid, but would also have been extremely time consuming.
In this modern day and age, all you need is to put together one sentence, post it on your Twitter account and you will instantly reach your whole address book. If you do have a little bit more time to invest, then a Facebook event is an even more effective way of securing your audience for that all important gig.
To create your Facebook event, there is an app underneath your profile photo that you can click on. You may need to reveal it if you can’t see it by clicking on the down arrow next to your apps. The events app opens and shows you all the events you have been invited to, but also gives you the option to create your own. The pop up box prompts you to add in your event name, details, date and place, plus the option to invite who you want or make the event public.
This is your main opportunity to grab your potential audience’s attention. You need to ensure that you make the name and description intriguing, drawing your group in and making them want to find out more. If you do this well, your event will be more likely to stick in the minds of the people you want to come. Simply putting ‘Gig’ and ‘At the Golden Lion’ is not imaginative enough to make anyone feel like this is an event not to be missed. There are no hard and fast rules about what you should put for your name and description, so be creative with it. Make people have to think about what your event is.
Once you have added your options, click save, and it will take you to your very own events page. You can customise your page, adding an event image, which again will need to be something that grabs people’s attention. Plus you can also add more pictures and even videos by commenting on the event wall. Making an attractive and busy looking page is another way of making people believe that this is something worth attending.
From this point, the key is to get people talking about your event. Get in touch with a few key people and get them to make some positive comments on the page, such as ‘Wouldn’t miss it for the world’ etc. The key people are the people at the centre of social groups with huge friends’ lists – the ones that always generate discussions on Facebook and the ones that round people up and get them out in real life. The more people that see their comments, the more comments you are likely to generate, which in turn will make the event reach more people. This is how your event will spread to a wider and wider audience.
When you’re successful and packed out gig is over, don’t end your promotion there. Make sure you post images and videos of the event, plus comments declaring what a roaring success your event was. This will stand you in good stead for any future events you wish to promote.
Rita Rova spreads the word about the latest UK voucher codes and discounts through social networking sites such as Twitter and Facebook; as well as through the articles that she writes for Love My Vouchers.