Conferences are a great way to boost your business profile. Whether you make a speech and share your expertise, or just attend and pick up some tips; conferences are one of the best ways you can network with prospects, customers, and peers.
But with so many conferences and exhibitions on the calendar, how can you choose the right event for your business? Here, we share four insider tips on how you can choose the right conference or event:
Know Your Aims
Before you even research potential conferences to attend, you should establish your aims.
What do you want to achieve from the conference? A boost in sales or enquiries?
Or are you just looking to raise your business profile?
What will you be doing at the conference?
What kind of budget are you working to?
When you know your aims, and you know how you can achieve these, you can start searching for the right conferences to help you achieve these.
Learn From Experience
If you have attended conferences and events before, you are one step ahead when it comes to making the decision this time.
You should have reviewed your past experiences in terms of leads generated, how cost effective it was, and whether you felt it was a worthwhile experience. Before signing up for another conference, sit down and learn from this experience.
Look at what went well – and not so well – and how you can build on this at a different conference. By learning from and adapting on past experiences, you will be able to choose the right events and conferences in the future.
Review the Guest List
Remember those aims you outlined earlier? Well now it’s time to put them to good use. With these in mind, review the guest list of potential conferences to see what opportunities these will present to you and your business.
If you’re giving a speech; who is your target audience? What will they want to learn, and what do they already know? What is it that you can offer them?
If you’re going for the networking opportunities; what other businesses are going to be there on the day? What can you offer one another, and who is on your ‘hit list’? By this, are any of your prospects attending and how can you convert them into buyers?
What’s the Potential ROI?
The final, and perhaps most important thing to consider, is if the cost of attending the conference matches the potential benefits.
We all know that marketing costs, and you won’t get something for nothing; but the ‘right’ conference will generate maximum ROI and make all your outgoings worthwhile. If you feel like you will need to spend a lot and won’t get anything in return, you might need to rethink.
Connect with past attendees using social media and ask them how the conference went for them. Be sure to choose a company similar to you, so you can get a better idea of how things will pan out. And remember to follow your gut instinct.
There is no quick or easy way to tell how successful a conference will be for your business; and choosing the right one to attend will be a lot of trial and error. Conferences are a great way to grow your business, and – when planned effectively – they can be a hugely powerful marketing tool.
Guest Post brought to you by RB Displays. A leading supplier of exhibition stands to high profile clients in the UK.
Photo Credit: .Bala