Special events are fun and entertaining ways to connect with co-workers and promote valuable causes. A single event can provide a large burst of fundraising that lasts for many years. The main disadvantage is the painstaking planning process that is often required to host a successful event. Here are six rules to keep in mind for effective event-planning.
1. Plan a Budget
From the start, set a spending goal and stick to it. A good company has enough funds left over after the bills are paid. For every major project, a budget is important.
2. Choose a Likeable Theme
Plan an event that most of the attendees will actually enjoy. In Kansas City, the Coaches vs. Cancer charity was so popular in that area that they had to expand. Finding something that will speak to the public will be very important to the process. Choose a theme that will be remembered for many years. Make sure that the activity is appropriate for the event.
3. Hire a Leader
A large event usually requires the creation of a special planning group led by a paid professional. For a corporation, there can be a committee headed by a chairperson. Creating this special group is not hard if there are many reliable employees.
4. Plan Excessively to Plan Well
Increase the average amount of money and assistance you need. Having more help than you need is better than not having enough. Nobody wants to stay at a dinner event that has run out of food. If you want to make a good first impression, having too much food and drink is better.
5. Promote Using the Right Tools
Planning for an event is more beneficial when you include promotions. Imprint the company name and logo on promotional products that will be widely distributed to guests, who will keep the items as keepsakes and souvenirs. Whether you sell towels or decals, make sure that people will appreciate these items. Using promotional giveaways will enable you to keep the event in the minds of your audience long after it is over.
6. Stick with a Particular Type of Event
Once you choose a specific type of event that works, stick with it for years. Hosting an annual fundraiser could bring in thousands of dollars if it gains enough popularity. Hosting a dinner is a good way to break down barriers between an employer and its employees. Promoting a golf game is needed to increase teamwork and reduce tension. There is an event that works for every company.
Event planning consists of different tasks such as creating, budgeting, designing and executing. Hiring public speakers and booking a meeting space do not always go as planned. The best tip is to plan ahead of time so you can correct mistakes before a major problem happens.
Written by Hannah Whittenly, a Freelance Writer from Sacramento, CA.
Photo Credit: мя. soop