There’s a fine line between successful and failed events – even the smallest details can turn an otherwise terrific event into a failure. That’s why event planners need to soak up all the information they can get on the subject in order to maximise their chances of coming up on top, no matter how complex the event management process might be.
So, for those who are looking for some useful info that can help improve their next event, or simply help improving as event planners, here are six tips that can greatly contribute to an events’ success:
Define Your Goals
You can’t expect to get people interested in your event if even you don’t know what your event really aims to accomplish. It’s easy to say that you’re organising a business conference, but if you can’t pinpoint your exact perfect attendee, write down what will your event help him accomplish and lay out an efficient process of putting it all together, you’ll likely fail. Once you have all the essential info hashed out on paper, then everything else becomes much easier.
Prioritise Your Budget
There will rarely be an event when you have a surplus budget, therefore you should always prioritise your expenses by importance to your events’ success. Getting the essential stuff done first will allow you to then spread out the remaining budget on the less important items, which can be altered or eliminated completely, if necessary.
Expect the Unexpected
Any experienced events agency will tell you that anything can happen in the preparation of the event. Even seasoned professionals find themselves in situations where they have to scramble in order to save an event, but the difference is the way you handle the situation. Keeping your cool as much as possible and always having a contingency plan is what can help to all but ensure that an event goes smoothly.
Too many event planners end up boring their audience because they are too afraid to try something new and instead try to replicate the successful events of others. The truth is that while you should always learn from the successes of others, you should also try and get inspiration to develop your own unique ideas and approaches.
Develop a Theme
Almost any event needs to have a recurring theme that will make it stand out and be remembered by the attendees. Therefore you should spend a significant amount of time with event theming, on which you can then base almost all your event decisions.
Enjoy the Experience
Finally, if you want to truly be a successful event organiser, you simply have to enjoy what you’re doing. A lot of grunt work goes into putting together events, therefore you really have to love the experience of event management and the satisfaction you get when you get it right in order to maintain your enthusiasm when the going gets tough, because there will definitely be moments when you’ll have to summon all your strength and patience in order to keep moving forward with the event project.
Whether you’re a seasoned pro, or just starting out at organising events, one thing’s for sure – you can always learn something new at the craft. And these six useful tips can go a long way in making sure that every event has the highest chance of success possible.
Sarah Hill is a professional blogger and creative content writer. She works as a Marketing Manager @Group Se7en Events. Group Se7en Events are leading events planners in London & conference organisers, delivering global meeting and free venue finding service.